A mission statement defines an organization's core purpose
A mission statement defines an organization's core purpose and how it will achieve its goals, while a vision statement outlines the organization's desired future state or long-term aspirations.
Here's a more detailed breakdown:
Mission Statement:
Focus:
Present and near future; what the organization does and how it operates.
Purpose:
To define the organization's core business, objectives, and how it will reach those objectives.
Example:
"To provide high-quality, affordable healthcare services to all communities".
Key Elements:
What the organization does (products/services)
Who it serves (target audience)
Why it exists (purpose)
How it plans to achieve its goals
Vision Statement:
Focus:Future; what the organization aspires to become.
Purpose:To inspire and motivate employees and stakeholders, outlining the organization's long-term goals and desired future state.
Example:"To be the leading provider of sustainable energy solutions globally".
Key Elements:
Aspirational and future-oriented
What the organization wants to achieve in the long term